Monday Nov 25, 2019

Let's Talk Shop with Tom Joule from Joules

This episode of Let’s talk shop is a little different as I speak to a sizable retailer, Tom Joule, is the founder and Chief Brand Officer at Joules and I invited Tom as guest before I even launched this podcast because I wanted to share his story of how he and his team built a business from a stall at a country fair to being a listed company and about Joules new marketplace “Friends of Joules”.

On Monday the 18^th November I packed up the car with the dog and husband and drove up to Market Harborough for our podcast recording, I would love to be able to take the time to do this all the time and we had such a lovely day out.

For this podcast I have invited buyers and industry professionals from all sort of sized businesses and I continue to invite them and stay persistent but it’s not always easy as there’s often lots of red tape to get past but at Joules there was none of that and Tom said yes right away which I really appreciate and I really hope you enjoy this episode and that you go and have a look at Friends of Joules and discover some new small brands to support.

In our chat Tom and I talk about:

How it all started with a stand at a county fair in 1989. Tom used his close relationship with his customer to constantly innovate and develop new types revenue streams.

How Tom built a truly multi-channel business that has stayed true to its values and the importance of building a team and keeping them.

Friends of Joules, why and how this came about and how Tom see it develop.

The challenges of building a marketplace that doesn’t get overcrowded and that stays true to Joules values.

Importance of building a mailing list from the start.

Connect with Joules

https://www.joules.com/

https://www.joules.com/friends-of-joules

https://www.instagram.com/joules/

https://www.instagram.com/friendsofjoules/

Links mentioned in this episode

Tillyanna

On Joules: https://www.joules.com/friends/Tillyanna