Monday Nov 04, 2019

Let's Talk Shop with Niko and Paul from Earl of East

In this episode of Let’s talk shop, I chat to Niko Dafkos and Paul Firmin from Earl of East. Earl of East started as a market stall and has grown to be a lifestyle brand that includes 2 permanent shops that host regular workshops plus a pop-up shop. As well as being stocked by over 200 retailers worldwide.

Niko and Paul also just released their first book, The Scented Candle Workshop which is published by Kyle Books and you can win a signed copy by sharing where you are tuning in on Instagram and tagging me @small_business_collaborative. For an extra entry, write a review on iTunes and send me a screenshot. The giveaway closes Monday 11^th November 2019 at 9 am.

In this episode Nike, Paul and I talk about:

- How they built their creative business whilst both being in full-time employment until very recently.

- How they create a new scent.

- How they create a unique community-focused store experience for their customers.

- What they learned from writing their beautiful book, The Scented Candle Workshop.

- How they select new products and brands to stock in their shops.

- The challenges of scaling a business.

- What’s next for Earl of East.

Connect with Earl of East

https://www.earlofeast.com/

https://www.instagram.com/earlofeast/?hl=en

https://twitter.com/earlofeast