How to Grow on Faire: From 0 to 1,000+ Stockists with Andrew Kemp

Faire Wholesale Success: Growing to 1,000+ Retailers with Andrew Kemp

In this episode of Let's Talk Shop I'm joined by Andrew Kemp from Bare Kind and Candid Founders. We talk about how Bare Kind grew from a product idea into a wholesale brand stocked in over 1,000 retailers, why Faire became such a big part of that growth, and how Andrew now helps other brands do the same through his Faire-specialist agency.

We dig into what it really takes to succeed on Faire, why being value-driven is good business, and how to think about delegation, hiring and getting yourself out of the weeds as a founder.

In this episode, we cover:

• How Bare Kind started and why donating 10% of profits is central to the brand
• The shift from DTC to wholesale and the role Faire played in that growth
• What retailers actually need from you on Faire to feel confident buying
• The power of reviews, product photography and clear USPs on the Faire platform
• Why founders need to stop trying to do everything themselves
• When it makes sense to hire a Faire specialist agency vs keeping things in-house
• Top tips for optimizing your Faire storefront and growing wholesale sales

Episode timestamps

00:00 Introduction to Let's Talk Shop

00:40 Meet Andrew from Bare Kind

01:30 The Journey of Bare Kind

03:03 The Power of Delegation in Business

05:10 Value-Driven Business Philosophy

09:12 The Impact of Faire on Bare Kind

12:46 Strategies for Success on Faire 19:07 The Importance of Personal Messages in Customer Relations

20:08 The Role of Templates in Streamlining Communication

21:00 The Journey of Bare Kind and Faire

23:33 Top Tips for Optimizing Your Faire Presence

25:50 Who Can Benefit from Our Services?

27:15 The Value of Specialized Agencies

30:44 Proudest Moments and Reflections

32:53 Where to Find Us and Final Thoughts

 

Links mentioned

Bare Kind Socks that save animals: 👉 https://barekind.co.uk

Bare Kind on Faire: 👉 https://barekindsocks.faire.com

Candid Founders (Andrew's Faire-specialist agency) 👉 https://candidfounders.com

Small Business Collaborative (host Therese) Website: 👉 https://www.smallbusinesscollaborative.co.uk

Instagram: 👉 https://www.instagram.com/small_business_collaborative

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If you enjoyed this episode and want to grow your wholesale business on Faire, tag me and Andrew on Instagram with your biggest takeaway, or share it with a founder who needs to hear this.