Monday Sep 25, 2023
How personal connections increase your chance to get stocked
🎙️ Welcome back to Let's Talk Shop, the podcast where we delve into the world of retail businesses. Today, I am joined by a special guest who has a wealth of knowledge and experience in the world of buying and marketing. Get ready to be inspired as we welcome Bryony Taylor Edwards, the head of marketing and home and gift and interiors buyers at Yarnton Home and Garden.
In this episode, we dive deep into the art of building relationships with buyers, understanding what works and what doesn't. Bryony shares invaluable insights into contacting buyers, creating memorable interactions, and the power of consistent communication. From product seeding to the importance of personal connections, we uncover the secrets to capturing the attention of buyers and establishing a loyal customer base.
But that's not all! We also discuss the crucial role of marketing and branding in the success of product businesses. With Bryony’'s expertise, we explore the power of authentic storytelling, effective product packaging, and how to stand out in competitive marketplaces. Plus, Bryony shares her own experiences consulting on brand marketing and buying strategy, offering valuable tips and strategies for entrepreneurs looking to grow their wholesale business.
Get ready for an episode packed with insights, valuable advice, and inspiring success stories.
00:00:00 Podcast with Bryony Taylor Edwards from Yarnton Home and Garden.
00:04:57 Big space, eye-catching products, customer service
00:06:38 Product seeding: inspiring customer loyalty for small brands.
00:11:20 Inconsistent contact hampers brand recognition, competition tough.
00:12:41 Regular contact with buyers brings success.
00:16:47 London lobbyist turned garden center worker and consultant.
00:21:57 Imagery and brand messaging essential for sales.
00:24:02 Suppliers who ease my life, organize me.
00:28:05 Instagram primary contact for small business marketing.
Bryony is Head of Marketing and Home, Gift, and Interior buyer at Yarnton Home & Garden. In her spare time, she consults on brand marketing and buying strategy.
Over the course of her 5 years at Yarnton the Home, Garden, and Gift store has grown to include a huge toyshop, a new clothing area stocking women’s, men’s, and children’s clothing and apparel, and a large home, gift and stationary area.
Before starting at Yarnton Home & Garden Bryony had never done a day’s buying her background was in marketing and brand building. However, she learned on the job and loved every moment. She was delighted when Yarnton Home & Garden won The Greats Awards, Best Garden Centre Gift Retailer Award. Other high points have included working with local and small suppliers and using her marketing and branding knowledge to promote the many small businesses doing things well.
Instagram @yarntonhomegarden
And Bryony can be found on insta @bryony_tayloredwards where you can tap into a wealth of marketing and branding advice, aimed at small businesses
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