Monday Nov 15, 2021

Cold calling on retail shops to get more stockists with Sasha from Cheeky Zebra

Today we’re in Brighton where Sasha cold calls on shops in the hopes of getting some new stockists so that she can grow her wholesale business.

Cold calling, whether by phone, email, or in-person can be very scary but it doesn’t have to me. When it comes to cold calling practice really does make a huge difference, in particular, if you visit in person.

In-person cold calling will allow you to check if the store is a good fit before you approach and you will often find out the name of the buyer and get their initial reaction.

In between Sasha’s store visits, we do little mini-interviews about how it felt and we hope these will help you get more comfortable with cold calling and help you grow your business.

We also visit one of Cheeky Zebra’s stockists and see the cards out in real life.

Next Monday we will be back with another episode where we will talk about where Sasha is now with her wholesale and how she hopes to grow it over the next half a year.

Please like and subscribe if you enjoy this episode and please feel free to leave us questions in the comments.

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LINKS MENTIONED IN THIS EPISODE:

Sasha’s longest stockist: https://www.creasedcards.com/

My wholesale courses: https://smallbusinesscollaborative.mykajabi.com/online-courses-beginners-guide

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RESOURCES:

FREE Canva line sheet template ➡️ https://bit.ly/freebieYT

FREE Third-party wholesale marketplace guide ➡️ https://bit.ly/freebieYT